📍 Location: Chennai
💼 Experience: 6–10 Years
🏢 Function: Marketing
🌟 Role Overview
We are looking for a strategic and creative Brand Manager to lead brand-building initiatives for premium residential projects.
This is a high-impact role focused on driving brand visibility, shaping consumer perception, and executing integrated marketing campaigns across channels.
🛠️ Key Responsibilities
🚀 Brand Strategy & Campaigns
– Develop and execute end-to-end brand campaigns for project launches and brand building
– Translate business briefs into strong creative concepts and communication strategies
– Build differentiated brand positioning across key markets
🎨 Creative & Agency Management
– Lead and manage creative and media agencies
– Oversee campaign execution across Print, TV, Digital, OOH, Radio & BTL
– Ensure high-quality creatives and timely delivery
📢 Media Planning & Execution
– Drive ATL & BTL planning and execution in collaboration with internal and external teams
– Optimize media mix and budgets for maximum impact and ROI
📊 Performance & Insights
– Track and analyze campaign performance metrics
– Generate insights to optimize campaigns and improve ROI
– Leverage consumer insights and market data for better decision-making
🌍 Market & Brand Development
– Develop region-specific communication strategies based on consumer behavior
– Ensure consistent brand messaging and tonality across all touchpoints
– Stay updated with market trends, competition, and emerging platforms
🤝 Cross-Functional Collaboration
– Work closely with Sales, Digital, Product, and Research teams
– Ensure alignment between brand strategy and business objectives
🎯 Key Requirements
– 6–10 years of experience in Brand Management / Advertising / Marketing Strategy
– Experience across industries like Real Estate, FMCG, Retail, or Consumer Durables
– Strong exposure to ATL & BTL marketing campaigns
– Proven experience managing creative and media agencies
– Ability to translate business needs into impactful brand communication
– Strong understanding of consumer behavior and market dynamics
✨ Key Skills
– Strong communication & storytelling ability
– High aesthetic sense and attention to detail
– Ability to work in fast-paced, high-pressure environments
– Strong project management and execution skills
📩 To Apply: Share your CV
at: ajay.k@mitrhr.com or shriyam.y@mitrhr.com