Sales Officer

πŸ“ Location: Across Gujarat

🏭 Industry: FMCG / Food

πŸ‘€ Reporting To: Area Sales Manager / Area Sales Executive

πŸ’Ό Experience: 3–5 Years (with 2–3 years in supervisory role)

πŸš€ Key Responsibilities

πŸ—ΊοΈ Territory & Market Development

– Map outlet universe across GT, HORECA, pharmacy, institutional & quick commerce channels

– Identify and develop high-potential micro-markets

– Create and execute beat plans ensuring 100% outlet coverage

– Monitor and guide field sales team productivity

🚚 Distributor Management

– Appoint and manage distributors across micro-territories

– Ensure DMS hygiene, stock availability, and zero stock-outs

– Drive sales team efficiency (van/feet-on-street productivity)

πŸ“ˆ Sales Execution

– Achieve primary & secondary sales targets

– Ensure product availability and SKU placement across outlets

– Drive trial to repeat conversion through retailer engagement & schemes

πŸ›οΈ Merchandising & Visibility

– Ensure strong in-store visibility in impulse zones (counters, cash points)

– Deploy and maintain POSM (danglers, trays, clip strips, etc.)

– Execute local activations and sampling drives

πŸ“Š Planning & Inventory

– Build SKU-wise demand forecasts

– Maintain optimal stock levels at distributor and retail points

– Minimize expiries, damages, and ensure timely claim closures

πŸ“‰ Data & Reporting

– Track daily performance via SFA/DMS tools

– Generate weekly insights and action plans

– Monitor competitor activity and market trends

🀝 Relationship & Compliance

– Maintain strong retailer and distributor relationships

– Ensure adherence to pricing policies and company guidelines

– Resolve market issues within defined timelines

πŸ“© To Apply: Share your CV

at: shriyam.y@mitrhr.com or shruti.g@mitrhr.com

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