{"id":986,"date":"2026-04-09T12:57:12","date_gmt":"2026-04-09T12:57:12","guid":{"rendered":"https:\/\/mitrhr.com\/current-openings\/?p=986"},"modified":"2026-04-09T12:57:59","modified_gmt":"2026-04-09T12:57:59","slug":"social-media-consumer-engagement-manager-mall-marketing","status":"publish","type":"post","link":"https:\/\/mitrhr.com\/current-openings\/2026\/04\/09\/social-media-consumer-engagement-manager-mall-marketing\/","title":{"rendered":"Social Media &amp; Consumer Engagement Manager (Mall Marketing)"},"content":{"rendered":"<body>\n<p>\ud83d\udccd Location: Delhi\/NCR<\/p>\n\n\n\n<p>\ud83d\udcbc Experience: 4\u20138 Years<\/p>\n\n\n\n<p>\ud83c\udfe2 Department: Marketing<\/p>\n\n\n\n<p>\ud83d\ude80 Key Responsibilities<\/p>\n\n\n\n<p>\ud83d\udcf1 Social Media Strategy &amp; Execution<\/p>\n\n\n\n<p>\u2013 Develop and execute end-to-end social media strategies (Instagram, Facebook, YouTube, etc.)<\/p>\n\n\n\n<p>\u2013 Plan and manage content calendars aligned with campaigns and events<\/p>\n\n\n\n<p>\u2013 Drive engagement, reach, and follower growth<\/p>\n\n\n\n<p>\u2013 Collaborate with influencers, creators, and agencies<\/p>\n\n\n\n<p>\ud83e\uddd1\u200d\ud83e\udd1d\u200d\ud83e\uddd1 Consumer Engagement &amp; Footfall Growth<\/p>\n\n\n\n<p>\u2013 Design initiatives to increase footfall and dwell time<\/p>\n\n\n\n<p>\u2013 Create engaging experiences that drive repeat visits<\/p>\n\n\n\n<p>\u2013 Analyze consumer behavior and optimize campaigns<\/p>\n\n\n\n<p>\ud83c\udf89 Mall Activations &amp; Events<\/p>\n\n\n\n<p>\u2013 Conceptualize and execute on-ground activations and events<\/p>\n\n\n\n<p>\u2013 Plan seasonal campaigns, festivals, and brand collaborations<\/p>\n\n\n\n<p>\u2013 Ensure high-quality execution and participation<\/p>\n\n\n\n<p>\ud83d\udce3 BTL Marketing Initiatives<\/p>\n\n\n\n<p>\u2013 Execute Below-The-Line activities including:<\/p>\n\n\n\n<p>\ud83d\udd39 Local outreach<\/p>\n\n\n\n<p>\ud83d\udd39 Society activations<\/p>\n\n\n\n<p>\ud83d\udd39 School\/college tie-ups<\/p>\n\n\n\n<p>\ud83d\udd39 Brand partnerships<\/p>\n\n\n\n<p>\u2013 Track ROI and effectiveness of campaigns<\/p>\n\n\n\n<p>\ud83e\udd1d Partnerships &amp; Collaborations<\/p>\n\n\n\n<p>\u2013 Build relationships with brands, retailers, and partners<\/p>\n\n\n\n<p>\u2013 Collaborate with leasing and retail teams for joint campaigns<\/p>\n\n\n\n<p>\ud83d\udcca Analytics &amp; Reporting<\/p>\n\n\n\n<p>\u2013 Track KPIs like footfall, engagement, ROI, retention<\/p>\n\n\n\n<p>\u2013 Generate insights and optimize campaigns<\/p>\n\n\n\n<p>\u2013 Present monthly performance reports<\/p>\n\n\n\n<p>\ud83d\udc64 Desired Candidate Profile<\/p>\n\n\n\n<p>\u2013 4\u20138 years experience in mall marketing \/ retail marketing \/ social media marketing<\/p>\n\n\n\n<p>\u2013 Strong understanding of consumer behavior &amp; experiential marketing<\/p>\n\n\n\n<p>\u2013 Proven experience in events, activations, and BTL campaigns<\/p>\n\n\n\n<p>\u2013 Creative thinker with excellent communication &amp; storytelling skills<\/p>\n\n\n\n<p>\u2013 Data-driven mindset with strong analytical ability<\/p>\n\n\n\n<p>\u2013 Ability to thrive in a fast-paced environment<\/p>\n\n\n\n<p>\ud83d\udce9 To Apply: Share your CV<\/p>\n\n\n\n<p>at: jenet.s@mitrhr.com<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>\ud83d\udccd Location: Delhi\/NCR \ud83d\udcbc Experience: 4\u20138 Years \ud83c\udfe2 Department: Marketing \ud83d\ude80 Key Responsibilities \ud83d\udcf1 Social Media Strategy &amp; Execution \u2013 Develop and execute end-to-end social media strategies (Instagram, Facebook, YouTube,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[411],"class_list":["post-986","post","type-post","status-publish","format-standard","hentry","category-jobs","tag-mitrhrjobs-mallmarketing-socialmediajobs-btlmarketing-retailmarketing-delhincrjobs-marketingcareers"],"_links":{"self":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":1,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/986\/revisions\/987"}],"wp:attachment":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}