\ud83d\udccd Location: Chennai<\/p>\n\n\n\n
\ud83d\udcbc Experience: 6\u201310 Years<\/p>\n\n\n\n
\ud83c\udfe2 Function: Marketing<\/p>\n\n\n\n
\ud83c\udf1f Role Overview<\/p>\n\n\n\n
We are looking for a strategic and creative Brand Manager to lead brand-building initiatives for premium residential projects.<\/p>\n\n\n\n
This is a high-impact role focused on driving brand visibility, shaping consumer perception, and executing integrated marketing campaigns across channels.<\/p>\n\n\n\n
\ud83d\udee0\ufe0f Key Responsibilities<\/p>\n\n\n\n
\ud83d\ude80 Brand Strategy & Campaigns<\/p>\n\n\n\n
\u2013 Develop and execute end-to-end brand campaigns for project launches and brand building<\/p>\n\n\n\n
\u2013 Translate business briefs into strong creative concepts and communication strategies<\/p>\n\n\n\n
\u2013 Build differentiated brand positioning across key markets<\/p>\n\n\n\n
\ud83c\udfa8 Creative & Agency Management<\/p>\n\n\n\n
\u2013 Lead and manage creative and media agencies<\/p>\n\n\n\n
\u2013 Oversee campaign execution across Print, TV, Digital, OOH, Radio & BTL<\/p>\n\n\n\n
\u2013 Ensure high-quality creatives and timely delivery<\/p>\n\n\n\n
\ud83d\udce2 Media Planning & Execution<\/p>\n\n\n\n
\u2013 Drive ATL & BTL planning and execution in collaboration with internal and external teams<\/p>\n\n\n\n
\u2013 Optimize media mix and budgets for maximum impact and ROI<\/p>\n\n\n\n
\ud83d\udcca Performance & Insights<\/p>\n\n\n\n
\u2013 Track and analyze campaign performance metrics<\/p>\n\n\n\n
\u2013 Generate insights to optimize campaigns and improve ROI<\/p>\n\n\n\n
\u2013 Leverage consumer insights and market data for better decision-making<\/p>\n\n\n\n
\ud83c\udf0d Market & Brand Development<\/p>\n\n\n\n
\u2013 Develop region-specific communication strategies based on consumer behavior<\/p>\n\n\n\n
\u2013 Ensure consistent brand messaging and tonality across all touchpoints<\/p>\n\n\n\n
\u2013 Stay updated with market trends, competition, and emerging platforms<\/p>\n\n\n\n
\ud83e\udd1d Cross-Functional Collaboration<\/p>\n\n\n\n
\u2013 Work closely with Sales, Digital, Product, and Research teams<\/p>\n\n\n\n
\u2013 Ensure alignment between brand strategy and business objectives<\/p>\n\n\n\n
\ud83c\udfaf Key Requirements<\/p>\n\n\n\n
\u2013 6\u201310 years of experience in Brand Management \/ Advertising \/ Marketing Strategy<\/p>\n\n\n\n
\u2013 Experience across industries like Real Estate, FMCG, Retail, or Consumer Durables<\/p>\n\n\n\n
\u2013 Strong exposure to ATL & BTL marketing campaigns<\/p>\n\n\n\n
\u2013 Proven experience managing creative and media agencies<\/p>\n\n\n\n
\u2013 Ability to translate business needs into impactful brand communication<\/p>\n\n\n\n
\u2013 Strong understanding of consumer behavior and market dynamics<\/p>\n\n\n\n
\u2728 Key Skills<\/p>\n\n\n\n
\u2013 Strong communication & storytelling ability<\/p>\n\n\n\n
\u2013 High aesthetic sense and attention to detail<\/p>\n\n\n\n
\u2013 Ability to work in fast-paced, high-pressure environments<\/p>\n\n\n\n
\u2013 Strong project management and execution skills<\/p>\n\n\n\n
\ud83d\udce9 To Apply: Share your CV<\/p>\n\n\n\n
at: ajay.k@mitrhr.com or shriyam.y@mitrhr.com<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
\ud83d\udccd Location: Chennai \ud83d\udcbc Experience: 6\u201310 Years \ud83c\udfe2 Function: Marketing \ud83c\udf1f Role Overview We are looking for a strategic and creative Brand Manager to lead brand-building initiatives for premium residential…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[395],"class_list":["post-941","post","type-post","status-publish","format-standard","hentry","category-jobs","tag-mitrhrjobs-brandmanager-marketingjobs-realestatemarketing-fmcgmarketing-chennaijobs-brandstrategy-hiringnow-atlbtl"],"_links":{"self":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/comments?post=941"}],"version-history":[{"count":1,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/941\/revisions"}],"predecessor-version":[{"id":942,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/941\/revisions\/942"}],"wp:attachment":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/media?parent=941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/categories?post=941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/tags?post=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}