\ud83d\udccd Location: Gujarat<\/p>\n\n\n\n
\ud83d\udcbc Experience: 15\u201320+ Years<\/p>\n\n\n\n
\ud83c\udfed Industry: FMCG \/ Consumer Goods<\/p>\n\n\n\n
\ud83d\udde3 Languages: English & Hindi (Regional language proficiency is a plus)<\/p>\n\n\n\n
\ud83d\udccc Key Responsibilities<\/p>\n\n\n\n
\ud83d\udcca Media Strategy & Budget Leadership<\/p>\n\n\n\n
-Develop annual marketing and media roadmap aligned with business goals<\/p>\n\n\n\n
-Own and govern the end-to-end marketing budget with performance tracking<\/p>\n\n\n\n
-Drive ROI-focused campaigns across ATL, BTL, Digital & PR<\/p>\n\n\n\n
-Implement media optimization models and attribution frameworks<\/p>\n\n\n\n
-Track metrics such as GRP, CPM, ROAS, CAC, CTR, and overall marketing efficiency<\/p>\n\n\n\n
\ud83c\udff7 Brand & Integrated Communication<\/p>\n\n\n\n
-Design and execute 360\u00b0 communication strategies across all consumer touchpoints<\/p>\n\n\n\n
-Lead brand campaigns, product launches, influencer collaborations & regional promotions<\/p>\n\n\n\n
-Ensure strong brand consistency across packaging, retail visibility & digital channels<\/p>\n\n\n\n
-Conduct brand health tracking and post-campaign performance analysis<\/p>\n\n\n\n
-Align messaging with long-term brand positioning strategy<\/p>\n\n\n\n
\ud83d\udcf1 Digital & Performance Marketing<\/p>\n\n\n\n
-Lead digital growth initiatives including SEO, SEM, paid campaigns & programmatic media<\/p>\n\n\n\n
-Oversee CRM, website optimization & automation journeys<\/p>\n\n\n\n
-Drive performance marketing analytics and dashboard reporting<\/p>\n\n\n\n
-Implement digital asset governance and social listening frameworks<\/p>\n\n\n\n
-Build a data-driven marketing ecosystem<\/p>\n\n\n\n
\ud83d\udc65 Leadership & Stakeholder Management<\/p>\n\n\n\n
-Lead and mentor a high-performing marketing team<\/p>\n\n\n\n
-Define KPIs and conduct structured performance reviews<\/p>\n\n\n\n
-Collaborate closely with Sales, Product, Finance & Corporate teams<\/p>\n\n\n\n
-Manage agency, media house & digital partner relationships<\/p>\n\n\n\n
-Foster innovation, accountability & cross-functional alignment<\/p>\n\n\n\n
\u2696 Governance, Compliance & Risk<\/p>\n\n\n\n
-Ensure advertising and regulatory compliance standards are met<\/p>\n\n\n\n
-Maintain creative approvals, IP documentation & audit readiness<\/p>\n\n\n\n
-Implement brand governance frameworks and quarterly audits<\/p>\n\n\n\n
-Lead crisis communication and reputational risk mitigation<\/p>\n\n\n\n
-Align data usage practices with global privacy standards<\/p>\n\n\n\n
\ud83d\udcc8 Strategic & Executive Initiatives<\/p>\n\n\n\n
-Support leadership with strategic presentations and investor communication<\/p>\n\n\n\n
-Represent the organization at industry forums and external platforms<\/p>\n\n\n\n
-Drive digital transformation and performance-led marketing culture<\/p>\n\n\n\n
\ud83c\udf93 Qualifications<\/p>\n\n\n\n
-MBA \/ PGDM in Marketing, Brand Management, or Mass Communication<\/p>\n\n\n\n
-Certifications in Digital Marketing, Media Planning, or Brand Strategy (Preferred)<\/p>\n\n\n\n
Interested may please write on khushboo.a@mitrhr.com or shriyam.y@mitrhr.com<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
\ud83d\udccd Location: Gujarat \ud83d\udcbc Experience: 15\u201320+ Years \ud83c\udfed Industry: FMCG \/ Consumer Goods \ud83d\udde3 Languages: English & Hindi (Regional language proficiency is a plus) \ud83d\udccc Key Responsibilities \ud83d\udcca Media Strategy…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[304],"class_list":["post-766","post","type-post","status-publish","format-standard","hentry","category-jobs","tag-mitrhrjobs-hiring-marketingleadership-mediastrategy-brandmanagement-fmcgjobs-digitalmarketing-cmotrack-corporatemarketing-integratedcampaigns-consumerbrands"],"_links":{"self":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/comments?post=766"}],"version-history":[{"count":1,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/766\/revisions"}],"predecessor-version":[{"id":767,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/posts\/766\/revisions\/767"}],"wp:attachment":[{"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/categories?post=766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mitrhr.com\/current-openings\/wp-json\/wp\/v2\/tags?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}