Experience: 3–5 Years

Key Responsibilities

Campaign Management & Optimization

-Plan and manage paid marketing campaigns across major digital platforms

-Optimize campaigns through audience targeting, bidding strategies, and creative testing

-Implement conversion tracking, pixels, and performance measurement tools

-Conduct A/B testing for ads and landing pages to improve results

Data Analytics & Reporting

-Analyze campaign performance to identify trends and improvement areas

-Prepare regular performance reports and dashboards

-Monitor key metrics such as CTR, CPC, CPA, and ROI

-Convert data insights into actionable improvements

Budget & Performance Tracking

-Support planning and allocation of marketing budgets

-Monitor campaign spending and performance regularly

-Recommend budget adjustments to improve results

Market & Trend Analysis

-Track competitor activities and marketing trends

-Identify new opportunities for campaign improvement

-Stay updated with digital marketing tools and platform changes

Cross-Team Collaboration

-Coordinate with content and design teams for campaign assets

-Provide inputs to improve landing page performance

-Work closely with stakeholders to improve lead conversion

Requirements

– 3–5 years of experience in performance or digital marketing

-Hands-on experience with paid advertising platforms

-Strong analytical and problem-solving skills

-Experience in lead generation campaigns preferred

-Ability to manage multiple campaigns simultaneously

Qualifications

-Bachelor’s or Master’s degree in Marketing, Business, Analytics, or related field

Key Skills

-Performance Marketing

-Campaign Optimization

-Data Analysis

-Digital Advertising

-Conversion Tracking

-ROI Optimization

-Stakeholder Management

Interested may please write on jenet.s@mitrhr.com