📍 Location: Delhi/NCR
💼 Experience: 4–8 Years
🏢 Department: Marketing
🚀 Key Responsibilities
📱 Social Media Strategy & Execution
– Develop and execute end-to-end social media strategies (Instagram, Facebook, YouTube, etc.)
– Plan and manage content calendars aligned with campaigns and events
– Drive engagement, reach, and follower growth
– Collaborate with influencers, creators, and agencies
🧑🤝🧑 Consumer Engagement & Footfall Growth
– Design initiatives to increase footfall and dwell time
– Create engaging experiences that drive repeat visits
– Analyze consumer behavior and optimize campaigns
🎉 Mall Activations & Events
– Conceptualize and execute on-ground activations and events
– Plan seasonal campaigns, festivals, and brand collaborations
– Ensure high-quality execution and participation
📣 BTL Marketing Initiatives
– Execute Below-The-Line activities including:
🔹 Local outreach
🔹 Society activations
🔹 School/college tie-ups
🔹 Brand partnerships
– Track ROI and effectiveness of campaigns
🤝 Partnerships & Collaborations
– Build relationships with brands, retailers, and partners
– Collaborate with leasing and retail teams for joint campaigns
📊 Analytics & Reporting
– Track KPIs like footfall, engagement, ROI, retention
– Generate insights and optimize campaigns
– Present monthly performance reports
👤 Desired Candidate Profile
– 4–8 years experience in mall marketing / retail marketing / social media marketing
– Strong understanding of consumer behavior & experiential marketing
– Proven experience in events, activations, and BTL campaigns
– Creative thinker with excellent communication & storytelling skills
– Data-driven mindset with strong analytical ability
– Ability to thrive in a fast-paced environment
📩 To Apply: Share your CV
at: jenet.s@mitrhr.com