📍 Location: Gujarat
💼 Experience: 15–20+ Years
🏭 Industry: FMCG / Consumer Goods
🗣 Languages: English & Hindi (Regional language proficiency is a plus)
📌 Key Responsibilities
📊 Media Strategy & Budget Leadership
-Develop annual marketing and media roadmap aligned with business goals
-Own and govern the end-to-end marketing budget with performance tracking
-Drive ROI-focused campaigns across ATL, BTL, Digital & PR
-Implement media optimization models and attribution frameworks
-Track metrics such as GRP, CPM, ROAS, CAC, CTR, and overall marketing efficiency
🏷 Brand & Integrated Communication
-Design and execute 360° communication strategies across all consumer touchpoints
-Lead brand campaigns, product launches, influencer collaborations & regional promotions
-Ensure strong brand consistency across packaging, retail visibility & digital channels
-Conduct brand health tracking and post-campaign performance analysis
-Align messaging with long-term brand positioning strategy
📱 Digital & Performance Marketing
-Lead digital growth initiatives including SEO, SEM, paid campaigns & programmatic media
-Oversee CRM, website optimization & automation journeys
-Drive performance marketing analytics and dashboard reporting
-Implement digital asset governance and social listening frameworks
-Build a data-driven marketing ecosystem
👥 Leadership & Stakeholder Management
-Lead and mentor a high-performing marketing team
-Define KPIs and conduct structured performance reviews
-Collaborate closely with Sales, Product, Finance & Corporate teams
-Manage agency, media house & digital partner relationships
-Foster innovation, accountability & cross-functional alignment
⚖ Governance, Compliance & Risk
-Ensure advertising and regulatory compliance standards are met
-Maintain creative approvals, IP documentation & audit readiness
-Implement brand governance frameworks and quarterly audits
-Lead crisis communication and reputational risk mitigation
-Align data usage practices with global privacy standards
📈 Strategic & Executive Initiatives
-Support leadership with strategic presentations and investor communication
-Represent the organization at industry forums and external platforms
-Drive digital transformation and performance-led marketing culture
🎓 Qualifications
-MBA / PGDM in Marketing, Brand Management, or Mass Communication
-Certifications in Digital Marketing, Media Planning, or Brand Strategy (Preferred)
Interested may please write on khushboo.a@mitrhr.com or shriyam.y@mitrhr.com