To apply: Share your resumes on khushboo.a@mitrhr.com and sneha.g@mitrhr.com
💼 Experience: 10–15 Years
👨💻 Job Type: Full-Time
About the Role
We’re seeking a dynamic Brand Marketing Director to lead brand strategy, positioning, and marketing communications. This senior leadership role focuses on building a strong brand identity, driving awareness, and strengthening reputation across digital and offline channels — both in India and global markets.
Key Responsibilities
1️⃣ Brand Strategy & Positioning
- Define and execute the overall brand strategy including tone, voice, and visual identity.
- Strengthen brand equity across owned, earned, and paid media channels.
- Conduct competitive benchmarking and audience insights to refine positioning.
2️⃣ Marketing Communications
- Lead content, PR, events, and digital marketing initiatives to enhance brand visibility.
- Develop and execute integrated marketing campaigns (digital, social, events, media, etc.).
- Ensure consistency in brand voice and messaging across all external communication.
3️⃣ Thought Leadership & PR
- Build industry visibility through awards, partnerships, reports, and media outreach.
- Manage PR agencies and maintain strong relationships with media publications.
- Drive content-led storytelling around brand success, innovation, and impact.
4️⃣ Performance & Measurement
- Define KPIs for brand awareness, engagement, and share of voice.
- Use analytics to measure campaign performance and optimize strategies.
5️⃣ Leadership & Collaboration
- Lead and mentor a multi-functional marketing team (content, design, PR, social media).
- Collaborate with internal departments (sales, delivery, HR) for consistent brand representation — including employer branding and client communications.
6️⃣ Brand Marketing Operations
- Ensure smooth execution of brand content operations.
- Oversee video production and marketing activities.
Qualifications & Experience
- 10–15 years of experience in brand marketing, corporate communications, or integrated marketing roles.
- Background in digital marketing, advertising, or technology preferred.
- Proven success in managing multi-channel marketing campaigns and strengthening brand equity.
- Strong creative storytelling, analytical, and strategic thinking skills.
- Excellent communication, presentation, and leadership abilities.