Location: Chennai
Function: Marketing
Experience: 6+ years in Brand Management / Advertising / Marketing Strategy
Industry Exposure: Real Estate / FMCG / Retail / Consumer-facing sectors
Key Responsibilities
-Plan and execute integrated brand campaigns for project launches and long-term brand building.
-Convert business and product briefs into compelling creative directions and oversee execution across ATL, BTL, and digital media.
-Define and evolve brand positioning across multiple markets and customer segments.
-Collaborate with media agencies on ATL/BTL planning and campaign rollout.
-Work closely with internal creative teams and external partners to deliver impactful brand communication.
-Ensure consistency in brand messaging, tone, and visual identity across all touchpoints.
-Track campaign performance, analyze insights, and optimize communication for effectiveness and ROI.
-Develop region-specific brand narratives aligned with local consumer behavior and market dynamics.
-Partner with Sales, Digital, Research, and Product teams for integrated go-to-market execution.
-Monitor industry trends, competition, and emerging platforms to keep brand communication relevant and differentiated.
Key Skills & Competencies
-Strong storytelling, communication, and presentation skills
-Hands-on experience managing creative and media agencies
-Deep understanding of consumer insights and brand strategy
-Ability to translate business objectives into creative communication
-High aesthetic sensibility and attention to detail
-Comfortable working in fast-paced, deadline-driven environments
Preferred Background
-Experience in brand-led, consumer-facing industries
-Exposure to large-scale campaign execution across multiple channels
Interested candidates may please write on shriyam.y@mitrhr.com or shruti.g@mitrhr.com