Content Lead – Digital News & Insights

📍 Location : Mumbai Metropolitan Region

🧑‍💼 Experience : 8–12 years

🎓 Education : Bachelor’s degree in Journalism, Mass Communication, Media Studies, or a related field

✈️ Travel Requirement : Moderate (within Mumbai)

Key Responsibilities

Editorial Leadership & Strategy

-Define and execute a content strategy aligned with local, national, and global developments impacting urban audiences

-Curate daily and weekly content plans across news, civic affairs, entertainment, and global trends

-Anticipate news cycles and audience interests to prioritize high-impact stories

-Content Creation & Digital Formatting

-Oversee production of multi-format content including articles, explainers, reels, and infographics

-Ensure content is optimized for readability, mobile-first consumption, and CMS standards

-Guide teams on integrating text, visuals, and multimedia for effective digital storytelling

SEO & Social-First Publishing

-Implement SEO best practices including keyword research, metadata optimization, and internal linking

-Adapt content for social platforms using platform-native formats (short videos, threads, stories)

-Collaborate with design teams to align visuals with engagement and discovery trends

News Sense & Audience Development

-Track local developments such as infrastructure updates, civic issues, politics, and cultural events

-Mentor teams on headline writing that balances accuracy with shareability

-Use audience insights to refine tone, structure, and content depth

Team Leadership & Quality Control

-Lead and mentor writers, editors, and digital content specialists

-Ensure adherence to journalistic ethics, editorial standards, and content -quality benchmarks

-Review and approve content for factual accuracy, clarity, and technical compliance

Analytics & Continuous Improvement

-Monitor content performance using analytics tools and CMS dashboards

-Identify successful content formats and scale them through templates and repeatable frameworks

-Optimize underperforming content through improved angles, formatting, or distribution

Required Qualifications

-8–12 years of experience in digital news platforms, media organizations, or content-led publications

-Strong understanding of urban news, civic reporting, and audience-centric storytelling

-Hands-on experience with CMS platforms (e.g., WordPress) and SEO tools

-Proven ability to structure and format content for multiple digital platforms

-Excellent editorial judgment and ability to simplify complex topics

-Fluency in English; working knowledge of Hindi and Marathi preferred

Interested candidates may please write on shruti.g@mitrhr.com

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